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Sep 2

The Discovery Hostage Crisis: What the Webs Office Witnessed From Across the Street

Posted by the Webs Team on September 2nd, 2010 | 23 Comments »

by Haroon Mokhtarzada , CEO Webs.com

On September 1, 2010, James Lee walked into the Discovery Communication’s headquarters in Silver Spring, Maryland, with a gun and what appeared to be explosive devices strapped to his torso. Lee took three hostages and then spent hours in tense negotiations with the police.

But even before the story became national news, we here at Webs became unwitting, front-seat witnesses to the drama unfolding across the street. Our office is located on Wayne Avenue in Silver Spring—directly across the street from One Discovery Place.

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I actually grew up in Silver Spring. I went to Montgomery Blair High School, which is just up the road from our office. Over the years, I’ve seen the area get “Silver Sprung” from a somewhat-depressed suburb of DC to a vibrant community with a bustling outdoor shopping plaza and brand-new stores and restaurants.  This revitalization was driven in great part by Discovery Communications moving their headquarters here in 2003.

At around 1pm yesterday I was called out of a meeting to the sight of my staff, on their feet, noses pressed against the long bank of windows in our office. They quickly filled me in: police cars were lining Wayne Avenue and had blocked off all traffic. One coworker said he had heard what sounded like gunshots. I looked out the window and saw for myself how policemen with helmets, riot shields, and guns were approaching the Discovery building.

The Discovery building, which is L-shaped, has a big and beautiful sensory garden as its courtyard. It was surreal watching the policemen—and, soon, SWAT teams, ATF, and FBI agents—swarm through the garden’s trees, bushes, and flowers toward the building. We watched a team of what appeared to be police or military snipers take up position on the sidewalk.

We were notified that our building was on lockdown, which meant that we needed a building employee to escort us out if we needed to leave. We were told that we would not be able to get to our cars in our building’s garage until the police emergency was officially over.

Periodically, staff members would search online for information about what was happening, and would then post what they were seeing and learning to Facebook and Twitter. In the beginning, all we knew was that a gunman was in the Discovery building’s lobby. Then we found out that he had taken hostages, and that he might have explosives. Soon Webs employees were receiving phone calls from concerned family members and friends to make sure they were ok.

We also witnessed positive signs, like the evacuation of the Discovery building’s daycare center. We saw adults leading groups of small children—and babies in cribs—away from the building. We spotted what looked like batches of Discovery employees leaving through a side door. We were surprised by how calm they seemed.

Hours later, I was in my office when I heard two more gunshots. Everyone rushed to the windows and we saw someone lying face-down on the pavement outside Discovery’s lobby.  We thought he was a gunshot victim until policemen eventually cuffed him, and we realized he was probably one of the hostages.  Soon after, we heard the TV reports that it was over: Lee had been shot.

The drama continued with robots sweeping the Discovery building for explosives. The experts controlling the robots stood directly outside our building. Some of us weren’t able to leave the office and drive home until late in the evening.

One employee summed it up by saying, “though it is sad to know that someone died, I think that the right decision was made at the right moment to kill Mr. Lee and save the lives of the hostages.  My hat goes off to the Montgomery County police in how they handled things”.

The experience was unsettling, for sure, but the main feeling in the Webs office at the end of the day was thankfulness that our neighbors across the street at Discovery were safe. I personally saw this event as a stark reminder of how precious and temporal life is, and how we need to make the most of it, especially by cherishing those close to us—friends, family, and coworkers alike.

Sep 2

Complete Visual Guide to SEO

Posted by the Webs Team on September 2nd, 2010 | 4 Comments »

Today, I would like to share with you a visual guide on search engine optimization (SEO) from Infographic Labs. This guide does a great job of breaking down complexities behind a very important part of building and growing a successful website – understanding SEO.

So let’s go over a few basics:

1. What is SEO? This is a process that makes your site more likely to show up higher in search engines like  Google® and Yahoo!®. This in turn can drastically increase the number of people who visit your site.

2. Why is SEO important? If done well, SEO can increase both the volume and quality of the visitors to your site. For a business, relevant traffic means more qualified leads that can turn into customers… generating more money for you.

In 2008 “68% of search engine users click results on the first page of search results” and that number is likely to keep rising (iPorsect, 2008).

3. Not sure where to start with your SEO efforts? Check out our Plug in SEO App. Plug in SEO provides tailored advice on how to improve your search rankings and drive more traffic to your website.



Source:
Infographic Labs © 2010 Splashpress Media

After looking over information presented here, where does your SEO campaign fit in?

~ Irina

Sep 1

Example Site Wednesday: Moms in the City

Posted by the Webs Team on September 1st, 2010 | 14 Comments »

With summer ending and the school year coming up (or already here for some), we know that mothers everywhere are going to be busier than ever. That is why this week we are showcasing a website that is dedicated to moms. ‘Moms in the City’ is a community based website where moms can get together, share information, stories, children items and create friendships.

This week’s example site utilizes a lot of great Webs features including:

‘Moms in the City’ is an awesome example of a great site with a great community. One of the best characteristics of the site is the quality and amount of content that they offer to members. All of the information on the website is relevant to the audience and strikes a chord with their visitors, making a visit to the site fun and enjoyable.

Want to make sure the content on your site is up to par?

Here are some tips to consider when writing website content:

-Know your audience. The more you know about the people who regularly visit your site, the more you can cater your content to them. Providing relevant information to your site visitors equals increased value your site gives and encourages those visitors to keep coming back. To get to know your audience, ask yourself these vital questions:

  1. Who is your ideal customer/site visitor?
  2. Why would they choose to come to your site over any other?
  3. What questions/needs do they have that you can answer?

-Keep your goals in mind. Make sure your content lines up with the goals of your website.  If you offer too much of a variety of content, your message runs the risk of getting muddled. You want to do one thing, and do it well.

-Increase Readability. Web content is read much differently than books or newspapers. Make sure to write in short paragraphs, use headers and sub headers, write like you speak, and keep a lot of white space.

Think your website can be next week’s example site? Leave a comment and who knows, maybe you’ll be picked for next week!

Until next time, happy site building!

Aug 31

Limited Time Promo: Buzzworthy App

Posted by the Webs Team on August 31st, 2010 | 4 Comments »

Happy Tuesday Everybody!

Hope you are having the beginning of a great week and that August has been soft and warm to you.

We are now running a special on Buzzworthy. Not exactly a garage sale, but simply a special — whatever makes you feel special at this time of the year! Back to school, end of August, upcoming Labor Day, and maybe more! Everybody has something special going on. In fact, people even have birthdays this time of year, too!

So we have made it especially easy to try-and-buy a subscription to Buzzworthy on any of their 80-some-odd topics. As before, post up to three articles on your site to start, and then take advantage of this limited time offer to publish as many as you want.

Imagine what it would cost if you had to hire someone to gather all this content for you week in and week out?!

What is Buzzworthy? Buzzworthy App helps you gather and display the latest information on the topic of your choice automatically.

Install Buzzworthy today.

Aug 25

Example Site Wednesday: Daxton’s Fish

Posted by the Webs Team on August 25th, 2010 | 17 Comments »

It’s Wednesday already, so that means another example site! This week we take a look at Daxton’s Fish, a website dedicated to the fight against Neuroblastoma, also known as Pediatric Cancer.

Daxton’s Fish not only uses Webs features for a great cause, but they built a great website as well. With a simple design, awesome header (learn more), and easy navigation, the site is super user-friendly and entices visitors to explore more.

Daxton Fish’s ability to create relationships with their visitors is exceptional, and having these key Webs features doesn’t hurt either:

-          Blog to update visitors and help stimulate conversations

-          Calendar to let visitors know about upcoming events

-          Members to help build the community for their cause

Our only recommendation? Make becoming a member and signing in even easier with Facebook Connect. Plugging-in your website to the world’s most popular social network helps harness its power to enhance your sites’ community interactions, bolster site traffic and drive additional awareness to your brand/cause.

-          Learn more about Facebook Connect

-          Discover Facebook Widgets

That’s it for this week’s example site. We want to wish the best of luck to Daxton’s Fish and their cause. For everybody else, leave a comment to let us know what you think.

We are always looking for the best of the best websites made by our users for Example Site Wednesdays so keep working on your sites and maybe you’ll see your website here next week.

To stay updated on all of Web’s new features to make your website awesome, stay tuned to our blog or follow us on Twitter and Facebook.

Aug 20

Showcase Your Creativity with Etsy App

Posted by the Webs Team on August 20th, 2010 | 6 Comments »

Do you run an Etsy store independently of your website? Did you know that you can quickly and easily sync your entire Etsy store with your website.

What’s the basic idea of the application?

The Etsy App syncs your entire Etsy store with your website. In a matter of seconds, the Etsy App automatically adds all of your products from Etsy— complete with images, descriptions, and prices!— to a new page on your website. This new Etsy store page lets your visitors browse, search, and view full descriptions of all your items. And when they click the “Buy Now” button that’s below each piece, they are conveniently taken to that item’s “Buy Now” page on Etsy. It’s not about replacing your Etsy Store; it’s about promoting all the items in it from your own professional-looking website.

Who is it for?

The Etsy App is for those who want to create a web portfolio and presence for themselves, but don’t have the time to update multiple sites or run a store.

Need some inspiration?

Thousands of Etsy users have tried the App already. Join them to see how easy and fun it is to use the Etsy App. Check out these great sites by Etsy App users to see for yourself:

PLUS the Etsy App takes seconds to set up.

Install Etsy App today!

Want to learn more about the Etsy App? Check out Haroon’s interview with Etsy.

Aug 18

Example Site Wednesday: Dapperhouse

Posted by the Webs Team on August 18th, 2010 | 23 Comments »

Dapperhouse is the go-to place to find one of a kind vintage items and vintage inspired crafts.

At a first glance it is easy to see why we chose Dapperhouse for the example site this week. It utilizes plenty of Webs features including:

-          Etsy Store for easy product listing and Etsy integration
-          Members App to build up their community and encourage visitors to come back with e-mail blasts
-          Blog App to keep in touch and communicate with visitors and members
-          Links to other stores and websites to help search engine ranking

It also features a very aesthetically pleasing layout and template. These, however, are quite common characteristics of the awesome websites that our users create.

So what makes Dapperhouse stand above the rest of the pack and go beyond the average website?

Ask yourself this: What is the first thing you notice when you visit a website? Any website?

Chances are the first thing your eyes perceive is the website header. Website header is that very top portion of the site that is static (doesn’t change) and is visible on all pages as you browse from one page onto the other. Website header is often referred to as the “face” of a website.

The header is a crucial, yet is often neglected part of a website that can make or break the appeal of a site. A good header is a powerful branding tool and automatically tells visitors what your website is about and draws attention to the content. Good headers do not have to be elaborately designed images. Simple headers can be just as effective as long as they are well thought out.

Header Do’s!

Header DON’Ts

  • Be Creative!
  • Integrate your header design and simple website navigation to improve website usability.
  • Don’t be afraid to take a new approach.
  • Let your header represent your brand.
  • Use the same colors on your header as you use throughout your entire website.
  • Don’t leave your header space for granted.
  • Balance is the key. Too much design can be too distracting. Try to find “Zen” balance between being creative and overdoing it.
  • Don’t use your header space to spam. Remember your header space is a chance for creating your brand identity, it is not the spot for you to sell other stuff.

Knowing this… how does your header compare? Does it capture your visitor’s eyes? Edit your header today!

Not sure how to put a logo/header on your website? View how-to video.

For more ideas on what you can do with your header, check this out.

We’ve been sifting through a lot of great websites you suggested, but we are only picking the best of the best! If you think your website is up to the test, post a comment below and tell us why we should choose your website.

Until next time, we will be heading out. (Terrible pun intended)

Aug 17

New App: CafePress Shop

Posted by the Webs Team on August 17th, 2010 | 21 Comments »

Today we are happy to announce the addition of the CafePress Shop App in the Webs App Store. Now you can design and sell customized merchandise (t-shirts, mugs, stickers, and much, much more) directly on your website.  And it’s free too – with no set-up fees or inventory to purchase!

What do you get?

- Select, design and sell from over 25 customized products, such as t-shirts, mugs, water bottles, stickers, and more.

- FREE online shop integrated with on your website.

- Easy-to-use “designer tool” (with fun templates) to personalize designs or upload your own

- Make 10% commission for every sale from your shop!

- FREE MUG! Install the CafePress Shop  App and receive a free mug* created by you!
Hurry – only free mugs to the first 1,000.  Offer expires September 30, 2010*.

How does it work?

To install the app just follow these 3 easy steps:

1. Select the CafePress Shop App from the Webs App Store.

2. Click Install and select your store settings.

Upon installation you will automatically receive custom merchandise suggestions.  You can then publish your page to start selling or select “Edit My Shop” to customize more. Customize the items you sell, the theme of your shop or create a theme of your own.

3. Once you are done customizing just click “Save Shop” and you are ALL DONE!

With the CafePress Shop App, it’s easy (and fun) to design and sell customized merchandise on your website. Promote your site with customized merchandise and start making money today!

As always, we welcome your feedback.

-The Webs Team

*When you set up a shop with the new Webs.com CafePress app, CafePress will provide the first 1,000 shops with a coupon for a free small mug from your own shop. No purchase necessary. Customer is responsible for any applicable taxes and shipping charges, certain international shipping destinations are excluded. Promotion starts on August 17, 2010, at 12:00 a.m. (PST) and ends on September 30, 2010, at 11:59 p.m. (PST) unless the 1,000 maximum is reached sooner. Limit one coupon per qualifying shop, while supplies last. This offer may change, be modified or canceled at anytime without notice. Free mug cannot be returned for credit, redeemed for cash or exchanged.

Aug 12

New App: Plug in SEO

Posted by the Webs Team on August 12th, 2010 | 19 Comments »

Plug in SEO

We’ve launched a new app – Plug in SEO! Plug in SEO provides tailored advice on how to improve your search rankings and drive more traffic to your website.

One of the most important things for your website is making sure that it is optimized for search engines, meaning your website is easily located using key keywords for your industry. Plug in SEO makes it easier than ever by taking the hassle out of optimization. The app performs tedious and time-consuming tasks automatically.

Plug in SEO helps your site improve in search engine ranking. PLUS, provides daily advice, including:

  • Expert advice on how to attract new website  visitors
  • Best websites for you to utilize to create valuable inbound links
  • The latest social media news relevant to your business

Plug in SEO makes the process easy of search engine optimization understandable for newcomers. They even have a free  Paint-by-numbers guide.

If you want your site to be a success, you need to be Search Engine Optimized (SEO). This is a process that makes your site more likely to show up higher in Google/Yahoo searches, which can drastically increase traffic to your site. If done well, SEO can increase both the volume and quality of the visitors to your site. For a business, relevant traffic means more leads, and more money.

Don’t delay, Install Plug in SEO today!

Aug 11

Example Site Wednesdays: ABM Window Cleaning

Posted by the Webs Team on August 11th, 2010 | 43 Comments »

Thank goodness it’s Wednesday because that means that we get to show off another excellent example site. This week, the spotlight is on ‘ABM Window Cleaning’, with their straightforward, yet effective site design inspired by the services offered by the company.

Check out how effectively ‘ABM Window Cleaning’ organizes their information on their homepage!

A lot of content on the first page is usually a double edged sword.  Text heavy homepage can provide a lot of useful information, however, it also runs the risk of having too much content for visitors to sift through.  Thus, remember to place  and organize your information in ways that it can easily be  ready and  located. ABM’s site is a wonderful example of how to communicate clearly with site visitors through clever text formatting and organizing using content boxes.

The site owner also makes great use of the drop-down navigation by creating an easy to use navigation bar as well as these other Webs features:

  • Contact Form to provide a quick and efficient way for customer contact.
  • Testimonials to showcase satisfied customer feedback and build confidence in potential customers.
  • Custom Domain Name for that professional look, and to help with search engine ranking.

Not sure if you communicate clearly? Try the 5 second test. Show your website to someone that has never seen it before and ask them how they can contact you. If the tester can’t answer the question within first 5 seconds, might be a good idea to revamp your design.

If you think your site is just as awesome as this one, leave us a comment and who knows, maybe you’ll see it here next week.

In the meantime, stay tuned and happy site building!

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